Coach (Department Manager)

FULL TIME (Coach = Department Manager)

In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called “Head Coach”, an Assistant Store Manager is called “Assistant Head Coach”, a department manager is called “Coach”, a team leader is called “Lead“ and a Sales Associates is called “Athlete”.

Join the NIKE, Inc. team!

As a Coach you are:

  • Using your expertise in the field of exceptional consumer service to serve and deliver a premium brand experience to our consumers
  • Leading, coaching and motivating the employees in your department and ensuring an excellent work atmosphere
  • Managing the daily business in your department to reach sales targets (incl. digital services, visual merchandising, salesfloor)
  • Identifying and improving areas based on feedback given by consumers
  • Being a brand ambassador for NIKE’s initiatives including training your team
  • Ensuring that the store complies with all NIKE standards and guidelines
  • Cooperating with your business partners across stores and HQ

More specifically, our store structure consists of the 3 Coach roles below:


  • Leading a team who can deliver efficient receiving of product, inventory accuracy to visual presentation standards
  • Ensuring the smooth process of all inventories warranting our sales floor is always full, presentable and achieve brand standards
  • Working alongside departments leads who will oversee the individual components (product receiving and visual presentation) whilst you will be responsible for the overall product journey in store.
  • Being responsible for monthly initiative launches
  • Using our reporting tools to make the best commercial decisions
  • Achieving accurate inventory to fulfill digital orders


  • Ensuring the team is equipped to deliver the highest quality athlete experience (Purpose)
  • Leading team Engagement on NIKE Community Ambassador activities
  • Partnering with senior store leadership, you will oversee the hiring processes including onboarding
  • Being responsible for store scheduling
  • Working collaboratively with store team to implement & maintain a positive NIKE culture


  • Leading by example and the delivery of our sales floor service and bring the consumer journey to life
  • Ensuring the team is equipped with brand knowledge regarding all aspects consumer service including digital service enablers
  • Completing specific training and share completion with athlete services
  • Using data and analytics to provide insights and partner to achieve continuous improvement with senior store leadership

What you get:

  • Attractive salary that evolves with the market and experience
  • Opportunity on receiving monthly bonus payments
  • Attractive online and in-store employee discounts
  • Attractive Benefits Package, Pension & Share scheme
  • Exciting development and career opportunities
  • Regular training on leadership, sales and products
  • A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
  • Staff dress to represent NIKE and foster our team spirit
  • Access to sports activities
  • Opportunities to participate in unique NIKE moments

What you bring:

  • A passion for NIKE and/or love of sport
  • Some experience in retail and/or leadership positions
  • Very good command of English language (written  and spoken)
  • Experience and competency in serving exceptional consumer service
  • Ability to coach and develop a strong team
  • Strong focus on communication
  • Flexibility to work in shifts and on weekends